Cortec bought BarcodesInc, formerly owned by Thompson Street Capital
Partners, at the end of 2012.
The e-commerce company has grown revenue at a rate of 25 percent per
year since it was founded in 2005. To accelerate growth, Cortec added sales-
people to interact with customers at the e-commerce site. It expects to hire 50
more in 2014.
Additionally, Cortec and the BarcodesInc management team revamped the
company’s sales commission structure, giving top performers more upside
potential. The changes have been positive.
“Since we rolled out this new sales compensation program in December,
productivity has increased by 34 percent,” Schnadig says. “The bottom line
is this is a disruptive model, and it’s been successful.” //
Carina Wieck is a New York-based business writer.