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TELL US MORE ABOUT THE ‘PROJECT: TIME
OFF’ CAMPAIGN THAT U.S. TRAVEL HAS
Project: Time Off is an initiative to prove the personal, business and economic benefits of taking
time off. We aim to shift the culture so that using personal
time off is not considered frivolous but essential to
strengthening families and improving personal health—a
business investment with proven returns.
This is especially compelling because we know that time
away from the office actually improves productivity upon
return. I believe in this campaign so much that not only did I
challenge each of my employees to use all of their paid time
off last year, I offered a $500 bonus to every employee who
did. Employees using all of their vacation time rose to 91
percent from about 10 percent. The increase didn’t harm our
productivity; in fact, it had the opposite effect.
For businesses, there are hidden costs when employees
don’t take their time off. A study by Oxford Economics
shows $224 billion sitting on the balance sheets of American
businesses resulting from accrued vacation liability
amassed over years of employees rolling over paid time off.
The billions in unused vacation time represent a potential
burden on a business’s financial health and outlook. Prior
to U.S. Travel’s time-off incentive last year, we carried more
than $350,000 in vacation liability that was growing rapidly
each year with just 60 employees.